Thursday, 16 October 2014

Why Veterinary Clinics Should Offer Their Own Vet Wellness Plans

Vet wellness plans are designed to help keep the cost of providing medical care to pets affordable. While many pet owners make use of commercial vet wellness plans that ensure discounts on office visits and specific types of treatments, a local veterinarian would do well to create his or her own plan and offer it to current and potential clients. Here are some reasons why doing so would generate significant benefits for both the vet and the clients.

Ease of Administration

Vet wellness plans that are created at the local level are much easier to manage. There is no need for plan administrators to deal with issues like sudden changes in benefits or an unanticipated rejection of a claim submitted to the provider. If the wellness plan is owned and managed by the local vet, all information about the plan is readily available and there is no need to consult with anyone outside the office. This will consolidate the already numerous responsibilities that accompany the management of this type of care facility, and make it easier for staff members to remain on the same page.

Additional Revenue Stream

Since vet wellness plans usually include a monthly installment payment in return for providing selected health services to pets, the plan helps to create an additional revenue stream. More importantly, that revenue stream is easier to project over the course of the year. This makes it easier to develop an operating budget for the vet's clinic and make sure that all the bills are paid on time, which will certainly facilitate more efficient management.

Generate Customer Loyalty

Assuming the wellness plan is simple and easy for clients to use, they have an incentive to keep bringing their pets in for treatments. By creating this type of value-added situation for customers, vets can worry less about the competition around town slowly pecking away at his or her client base. Customers who feel respected and feel they are paying reasonable rates for the plan coverage and are getting "patient-first" treatment are highly unlikely to consider changing vets.

Veterinarians who want to not only maintain but grow their businesses would do well to develop a workable wellness plan and offer it to their customers. While the effort may call for some investment of time and money on the front end, the benefits of the strategy will easily offset those expenses and make a positive difference in new patient numbers.

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